Key Responsibilities: - Implement the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral. - Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey. - Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni. - Execute the school content strategy across all school communication channels including News & Blogs and social media. - Build the school online community through social media, driving both followers and engagement (shares and comments). - Ensure that all current parents are kept up to date on school news and information. - Working with the School DAM, lead the PR and media strategy for the school. - Lead the development and execution of event management procedures to ensure all events are executed efficiently and effectively. - Work with the School MAC team and Regional office on any other Marketing related activities as required. - Take a proactive approach to personal development planning using company toolkits and procedures as appropriate. Required Qualifications: - Bachelor’s Degree - Minimum 5 years working in a marketing team/environment (agency or client side) - Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures - Experience of having worked within a service delivery sector, education sector experience a bonus - Experience of brand equity development - Experience of campaign development including creative materials - Creative and technical thinking ability - Self-motivated, flexible and adaptable to different tasks at hand - Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure - High level of integrity