The Director of Admissions, Marketing and Communications (AMC) oversees all aspects of School Admissions, Marketing and Communications to attract, convert and retain a community of families who embrace the School vision, mission and values. The Director of AMC will develop and implement an integrated strategic marketing and communications plan to build the School’s reputation, manage issues and crises, and engage a breadth of stakeholders (partners, parents, students, staff).
Leading a team of AMC experts, the Director of Admissions, Marketing and Communications will be a member of the School Leadership Team (SLT). Members of the SLT have joint responsibility for all aspects of the School; each has a focus of responsibility and all contribute to the whole and support the work of others.
Key Responsibilities include, but are not limited to：
- Admissions
- Marketing
- Communications
- Crisis Communications Preparedness and Management
- Stakeholder and Community Engagement
- Strategic Partnerships
- Customer Experience
- Other General Duties related to daily operations of the school
Requirements:
- Strong experience in admissions, marketing and communications with a minimum of 5 years in a management role.
- Respect for and understanding of education.
- Ability to maintain absolute confidentiality and the integrity related to all aspects of information disseminated within or external to the Group.
- Proven experience in developing an admissions and marketing plan/strategy.
- Proven leadership success in admissions, marketing and communications.
- Demonstrable experience of leading marketing campaign and building brand awareness based on a strong set of values.
- Experience in leading crisis communications.
- Excellent time management and organisational skills.
- High level English, with strong writing, content creation and editing skills.
- High level Mandarin Chinese skills and a deep understanding of Chinese culture.
- Strong communications skills with ability to connect effectively with a diverse set of stakeholders from school senior management team to partners and parents in both one-on-one and group settings.
- Project management skills with strong attention to detail.
- Degree in marketing, communications, journalism, public relations, English, or writing-intensive discipline.
Safeguarding Statement:
Dulwich International High School is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, and successful references.