PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

• Drive continuous improvement in retail productivity and brand image through various campaigns and initiatives; Work close with VM and Brand Marketing team to ensure superior, consistent adidas Brand, OFS image and environment setup, and a well-managed Customer Relationship.

KEY RESPONSIBILITIES:

• Ensure that the Originals Flagship Store activation program comes to life each season in line with the product and brand stories – includes in-store communication, events, etc.
• Create social media content relevant and in line to the adidas brand, local key city strategy and the Originals Flagship Stores.
• Drive the elements of community connectivity within the Key City store by networking with local Running, Training and Streetwear communities and establishing relationships with key consumers and influencers.
• Organize and host events both in- and out-of store.
• Be a knowledge expert on both the sports and streetwear scene and the adidas brand (past, present and future), and develop methods to share this knowledge with the other Concept store staff.
• Serve as a cultural/sports beacon within the OFS; this roll will not have a direct focus on selling product.
• Engage and inspire the OFS staffs, consumers and community on the adidas brand.
• Work in close collaboration with brand marketing and sports marketing.

KEY RELATIONSHIPS:

• Local Brand and Retail Marketing for support in delivering OFS marketing and activation initiatives.
• Key City Activation for support the key city strategy and activation initiatives.
• Local Trend Marketing for connecting to the locally relevant sports and fashion influencers.
• Local Visual Merchandising for activation layout and merchandising.
• Local marketing agencies and vendors for various events and activations.
• OFS Manager and other Concept Store staff.
• Consumers.

KNOWLEDGES,SKILLS AND ABILITIES:

• Have self-motivation and passion on social media operation,like “XHS”.
• Creative and innovative for adidas Originals.
• Fashionable orientation.
• Ability to drive activation calendar and run community events.
• Commercial orientation on activation and social media.
• Good copywriter using the target consumer’s tone of voice.
• Part of the city´s fashion community.
• Connected with a large and relevant contact book of influencers.
• Knowledge expert about the sports community, adidas brand and the respective flagship city.
• Passion for Fashion, Lifestyle, Sports and the adidas brand and enthusiasm/energy for activation.
• Ideas focused, complemented with organizational and project management skills.
• Fluent in local language and proficient English.
• Knowledgeable in MS Office, good command at PowerPoint.

INDUSTRY: Preferably in retail/apparel industry

REQUISITE EDUCATION AND EXPERIENCE/MINIMUM QUALIFICATIONS:

• University degree in marketing and sales or equivalent professional experience.
• Minimum 3 years of retail and/or retail marketing experience.
• In-store retail experience is a plus.
• Experience of relevant PR / marketing / events is an advantage.

Language Skills

• English: Advanced
• Local Language: Fluent