Regional Marketing Executive – OxTS

Location: Shanghai

Package: RMB 14,000 – 15,000 (13-month scale) based on matched qualifications and experiences with a bonus which will be at the absolute discretion of the Company

Company Introduction - Oxford Technical Solutions Ltd. (OxTS)

At OxTS we’re passionate about inertial navigation and how we can help our customers with our technology. With over two decades of experience in combining the best of high precision GNSS receivers and world-class inertial navigation expertise, OxTS’ products have become the industry standard for automotive testing and are widely used in other industries.

Our products provide position, roll, pitch, heading and other measurements of vehicles on land, sea and in the air. Our highly accurate RT3000 series is used by almost all car manufacturers in the world for vehicle dynamics testing, validating
advanced driver assistance systems (ADAS) sensors or developing self-driving
cars.

Our range of combined, compact GNSS/INS systems are used for sensor position and orientation on mobile mapping vehicles or for direct georeferencing data from airborne surveying.

介绍

在OxTS，我们对惯性导航充满热情，并致力于通过我们的技术帮助客户。凭借二十多年结合高精度GNSS接收器和世界级惯性导航专业知识的经验，OxTS的产品已成为汽车测试领域的行业标准，并广泛应用于其他行业。

我们的产品提供车辆在陆地、海上和空中的位置、横滚、俯仰、航向及其他测量。我们高度精确的RT3000系列被全球几乎所有汽车制造商用于车辆动态测试、验证高级驾驶辅助系统（ADAS）传感器或开发自动驾驶汽车。

我们的一系列紧凑型GNSS/INS组合系统被用于移动测绘车辆的传感器定位和定向，或用于从空中测量中直接获取地理参考数据。

Company Website: https://www.oxts.com

Regional Marketing Executives plan a crucial role in the development, planning and execution of marketing campaigns for their regions - aiming to increase market awareness, knowledge and intent to purchase of OxTS products.

区域市场主管在其所在区域的市场宣传活动的开发、规划和执行中发挥关键作用，旨在提升市场对OxTS产品的认知度、了解度以及购买意向。

Duties and Responsibilities
1. Support Regional Marketing Strategy
Collaborate with the OxTS Ltd Marketing team in the UK and support the Senior Commercial Manager (China) to develop a comprehensive marketing strategy tailored to the specific needs and market dynamics of the region.
2. Execute Marketing Campaigns
Ø Support the Senior Commercial Manager (China) to plan and execute
marketing campaigns across various channels including digital, print, events, and social media to generate leads, increase brand visibility, and support sales objectives.
Ø Ensure brand consistency throughout according to OxTS brand guidelines.
3. Content Creation
Collaborate with the OxTS Ltd Marketing team in the UK to develop compelling content including blog posts, case studies, whitepapers, and presentations tailored to the regional audience.
4. Event ManagementPlan and coordinate regional events, trade shows, and conferences to showcase
products/services, engage with customers, and generate leads. Manage event logistics, budget, and post-event follow-up activities.
5. Lead
Generation
Work
closely with the Senior Commercial Manager (China), Global Marketing team and
Channel Partners, to develop and execute lead generation programs, including
email marketing campaigns, webinars, and targeted advertising, to drive
qualified leads and opportunities.
6.
Budget
Management
Assist
the Senior Commercial Manager (China) to develop and manage the regional
marketing budget effectively, ensuring optimal allocation of resources to
maximize ROI and achieve marketing objectives.
7.
Other
Ø Assist the Senior Commercial Manager (China) in market research to
identify opportunities, trends, and competitor activities within the region.
Analyse data and provide insights to inform marketing strategies and
decision-making.
Ø Carry out other administrative duties as required.

职责与责任

1. 支持区域市场战略
   
   与英国的OxTS市场团队合作，协助中国区高级商务经理制定一套符合区域市场需求和动态的全面营销战略。


2. 执行市场活动

• 协助中国区高级商务经理规划并执行多渠道的市场活动，包括数字、印刷、活动和社交媒体，以生成潜在客户、提升品牌知名度，并支持销售目标。


• 确保所有活动遵循OxTS品牌指南，保持品牌一致性。

1. 内容创作
   
   与英国的OxTS市场团队合作，开发适合区域受众的有吸引力的内容，包括博客文章、案例研究、白皮书和演示文稿。


2. 活动管理
   
   规划和协调区域性的活动、展会和会议，展示产品/服务，与客户互动并生成潜在客户。管理活动的后勤安排、预算以及活动后的跟进工作。


3. 潜在客户生成
   
   与中国区高级商务经理、全球市场团队及渠道合作伙伴密切合作，开发并执行潜在客户生成项目，包括电子邮件营销、网络研讨会和定向广告，推动合格的潜在客户和商机。


4. 预算管理
   
   协助中国区高级商务经理有效地制定和管理区域市场预算，确保资源的最佳分配，以最大化投资回报率并实现市场目标。


5. 其他职责

• 协助中国区高级商务经理进行市场调研，识别区域内的机会、趋势和竞争对手活动。分析数据并提供见解以支持营销战略和决策。


• 完成其他所需的行政工作。

Behavioural Requirements

§ Planning and organisation

Candidates must be comfortable with managing and taking ownership for a number of projects.

§ Communication

Candidate will have proven ability and confidence in both verbal and written communication. They're able to exchange ideas and openly explore a variety of perspectives, adjusting style and content to each individual audience and circumstance.

§ English language

Strong written and verbal English language skills.

§ Customer focussed

The candidate will be able to anticipate and efficiently respond to the needs and demands of customers both internally and externally.

§ Proactive

A self-starter, able to work independently and to foresee issues and
action them before issues arise. Able to plan and organise their own time well.

职位要求

· 计划与组织

候选人必须能够管理并承担多个项目的责任。

· 沟通能力

候选人需具备良好的口头和书面沟通能力，能够自信地表达想法，并开放地探讨各种观点，能够根据不同的受众和情况调整沟通风格和内容。

· 英语能力

需具备良好的英语书写和口语能力。

· 客户导向

候选人应能够预见并高效回应内部和外部客户的需求和要求。

· 积极主动

候选人应是一个自我驱动者，能够独立工作，预见问题并在问题出现之前采取行动。能很好地规划和安排自己的时间

Technical Requirements

§ B2B marketing experience in China

Has worked in a business-to-business organisation with three to five years’ experience. Candidates are expected to hold a 2:1 or above degree in Marketing or related business subject. Exceptional candidates without a degree of equivalent qualification will be considered based on experience.

Experiences in industries relevant to one of the following are beneficial: automotive sensors, autonomous driving solutions, geographical mapping.

§ Events

Has experience in exhibition and trade show events, including organising stand design, build.

§ Digital marketing

Familiar with digital marketing tools to optimise digital marketing performance. Understands key digital performance metrics and how to optimise them. Experience with WeChat marketing to drive brand engagement or generate sales leads.

§ IT and Software

Proficient in Windows and web-based applications, with a good knowledge of software user interfaces at a customer level and the impact this may have on user experience.

Other

§ Candidates should have the right to work permanently in China.

§ Candidates should be able to travel freely to the United Kingdom.

§ It is also required that candidates have excellent written and spoken English.

技术要求

· 中国的B2B营销经验

候选人需在企业对企业（B2B）组织中有三到五年的工作经验。预计候选人需具备市场营销或相关商业学科的2:1或更高的学位。对于没有学位但具备相当资历的候选人，将根据其经验进行考虑。

在以下相关行业有工作经验者将优先考虑：汽车传感器、自动驾驶解决方案、地理测绘。

· 活动经验

具有展览和贸易展活动的经验，包括展台设计和搭建的组织工作。

· 数字营销

熟悉数字营销工具，能够优化数字营销的表现。了解关键的数字绩效指标以及如何优化这些指标。有使用微信营销推动品牌参与或生成销售线索的经验。

· IT与软件

精通Windows操作系统和基于网络的应用程序，对软件用户界面有良好的了解，能够从客户层面理解其对用户体验的影响。

· 其他要求

候选人需具备在中国长期工作的合法权利。

候选人需能自由前往英国出差。

候选人需具备优秀的英语书写和口语能力。

The role reports to the Senior Commercial Manager – China.

Benefits and Conditions of Employment

Interested candidates are invited to send a cover letter explaining how your
experience meets our requirements and an indication of your current salary and
expected salary together with detailed CV (EN & CN) Zhilian channel. Please use “OxTS Marketing Executive – Candidate Name” as the subject of the email.

We regret that only shortlisted candidates will be notified and that applicants
who fail to provide a cover letter and use wrong subject of the email will not
be considered.

The closing date for applications is 30 September 2024. We encourage early
applications. We will be reviewing applications as they come in therefore you
may be contacted before the closing date if we wish to take forward your
application.

Telephone enquiries and personal visits will NOT be accepted.