Job overview
• As the Marketing Manager for Greater China, you will be responsible for the development and execution of the marketing strategy for the region. This includes creating region-specific campaigns and also adapting global marketing initiatives from our central marketing team in London to align with local market specificities and preferences.
• You will be working with the local sales teams to identify target audiences and objectives that could be supported with local marketing.
• You will be part of the international marketing team and will work closely with the marketing channel specialists based in London.
Job Description
• Day-to-day marketing – Manage and execute the marketing activities of our offices in Greater China – currently Hong-Kong, Beijing and Shanghai.
• Regional Strategy – Develop and tailor marketing strategies specific to the Chinese market(s), ensuring the localization of channels, content, and campaigns for optingagement.
• Email marketing – Send mass email campaigns for a range of products and services, to our database, using SalesForce to create audiences, build emails, and schedule campaigns.
• Social Media – Coordinate, localize and post content to our Chinese social media channels: WeChat, Red, Weibo, etc. and manage social media management agencies when necessary.
• Print & Promotional marketing – Manage the production and stock of local prints, promo items and clients' gifts.
• Exhibitions and events – Research relevant events in Mainland China and assist the Head of Events to organize.
• Digital marketing – assist the Performance team with web advertising, including Baidu, display ads, re-marketing, and analytics.
• Report local marketing activity to London
• Budget and manage the local marketing spend
• Research and source local suppliers when necessary.
Skills and experience
Must haves
• Marketing Degree or professional diploma
• Minimum of 6 years’ experience in a Marketing role in China, with a broad set of marketing channel experiences
• High proficiency in both written and spoken English and Chinese
• Experience in marketing content localization
• Experience in managing Chinese social media channels, WeChat, Red, etc.
• Experience in planning, writing and executing email campaigns, using an Email Service Provider
• Experienced in the segmentation of customer data lists
• Excellent attention to detail
• Excellent communication, analytical and problem-solving skills.
• Ability to work autonomously, and also within a team, using common sense and initiative.
Skills and experience
Preferable
• Experience working alongside sales teams
• Experience working within international B2B & B2C companies
• Experience in SalesForce – email marketing platform