二.岗位概述(Position Description)
全球产品经理的职位隶属于全球市场部，负责在全球范围内管理原料健康产品的整个管线，包括市场分析、产品开发、品牌定位和定价策略，以确保产品或服务在进入市场之前具备吸引力和竞争力，以满足潜在客户的需求。
The Global Product Manager role sits in Global Marketing team, responsible for managing the entire category of raw material products on a global scale. This involves market analysis, product development, brand positioning, and pricing strategies, to ensure that products or services have attractiveness and competitiveness before entering the market to meet the needs of potential customers.
三.主要职责(Duties and Responsibility): 岗位职责可能根据实际需要增加、减少或更改（Duties and responsibilities may be added，deleted or changed at the discretion of management.）
1.Market Analysis: Proactively work with regional team (regional marketing, sales, etc.), to collect in-filed market information and Voice of Customers to identify trends, customer needs, and market opportunities. Analyze competitor products and strategies to identify gaps and opportunities for differentiation. Develop a deep understanding of customer segments, behaviors, and preferences.
市场分析： 积极与区域团队（区域营销、销售等）合作，收集市场信息和客户声音，以识别趋势、客户需求和市场机会。分析竞争对手的产品和策略，找出差距和差异化机会。深入了解客户群体、行为和偏好。
2.Product Strategy: Collaborate with cross-functional teams to define product pipeline, strategies and objectives. Determine the product's value proposition and unique selling points. Develop a clear product roadmap aligned with market insights.
产品策略： 与跨职能团队合作，制定产品管线、策略和目标。确定产品的价值主张和独特卖点。制定与市场见解相符的清晰产品路线图。
3.Product Development: Work closely with R&D and product development teams to conceptualize and design new products or improvements to existing ones. Define product specifications, features, and functionality based on market requirements. Manage the product development process, ensuring projects are on time and on budget.
产品开发： 与研发和产品开发团队密切合作，构思和设计新产品或改进现有产品。根据市场需求明确定义产品规格、特性和功能。管理产品开发过程，确保项目按时并在预算内完成。
4.Brand Positioning: Develop a strong brand positioning and messaging strategy. Collaborate with marketing communications teams to create compelling marketing materialsEnsure brand consistency and alignment with market positioning.
品牌定位： 制定强有力的品牌定位和信息传递策略。与营销传播团队合作创建引人入胜的营销材料。确保品牌一致性并与市场定位保持一致。
5.Pricing Strategies: Establish pricing strategies that maximize profitability while remaining competitive. Monitor pricing trends and adjust strategies as necessary. Conduct pricing analysis to optimize product pricing.
定价策略： 制定能够在保持竞争力的同时最大化利润的定价策略。监测定价趋势并根据需要调整策略。进行定价分析以优化产品定价。
6.Market Entry Preparation: Develop a comprehensive go-to-market strategy. Prepare marketing plans, sales enablement materials, and training programs for the sales team. Collaborate with regional teams to adapt global strategies for local markets.
市场准备： 制定全面的市场准备策略。为销售团队准备营销计划、销售支持材料和培训计划。与区域团队合作，以适应本地市场的全球策略。
7.Product trainings: Conduct regular product trainings for regional sales & marketing team, inlcuding product features, benefits, value propositions, competitive advantages, and guidance on target customer profiles, market positioning, and pricing strategies, to ensure that downstream teams have a deep understanding of the product and its market context, enabling them to drive successful sales and marketing efforts.
产品培训： 定期为区域销售和营销团队进行产品培训，包括产品特性、优势、价值主张、竞争优势，以及有关目标客户群体、市场定位和定价策略的指导，以确保下游团队对产品及其市场背景有深入了解，从而推动成功的销售和营销工作。
8.Regional Marketing Support: Support Regional marketing team to develop the marketing messages and collaterals, and implement the promotion activities.
营销传播支持：协助区域市场部制定营销信息和宣传资料，并执行促销活动。
9.Performance Evaluation: Define key performance indicators (KPIs) to measure product success. Continuously monitor and evaluate product performance in the market. Make data-driven decisions and adjustments to strategies based on results.
绩效评估： 确定用于衡量产品成功的关键绩效指标（KPI）。不断监测和评估市场中的产品表现。根据结果做出基于数据的决策和调整策略。
Others：Complete the tasks periodically assigned by superiors.
其他：完成上级临时交办的任务。
四. 主要工作关系（interrelationship）
内部:(Internal) 研发部，技术部，注册部，质量部，区域市场部，销售部，客服部，采购部
外部:(External) KOL，客户，供应商
五.任职要求(Requirements)
1. 认证证书/Certificate: [ √ ]无特殊要求 [ ]有
2. 外语技能/Foreign Language Skills: [ ]无特殊要求 [ √ ]有 英语CET-6及以上，有熟练的听、说、读、写能力。
3. 专业计算机软件/Software Skills: [ ]无特殊要求 [ √ ]有 精通Office、Outlook、Teams等办公软件的使用。
4. 工作经验/Work Experience: [ ]无特殊要求 [ √ ]有 3年以上体外诊断产品管理工作经验，有国际市场经验优先考虑。
5. 教育背景/Education: [ ]无特殊要求 [ √ ]有 本科及以上，硕士学位优先考虑。
6. 专业背景/Professional Background: [ ]无特殊要求 [ √ ]有 生物学、医学、生物化学、商业、市场营销等相关专业。
7. 其它要求/Others: 具体要求见下
Competencies:
口头和书面流利地使用英语和普通话。
Fluent in both English and Mandarin, orally and written.
优秀的书面沟通和组织能力。
Excellent written communication and organizational skills.
拥有良好的团队合作精神，可以根据需要独立管理任务和优先事项。
Works cooperatively with others; can also manage tasks and priorities independently as needed.
审美良好，优秀的沟通协调与项目统筹推动能力，能很好的协调团队资源。
Skilled in aesthetics, communication, project coordination, and effective team resource management.
对自己的表现负责，对影响其完成计划目标能力的任何问题及时反馈给其上级。
Takes responsibility for his/her own performance; promptly notifies his/her manager about any problems that affect his/her ability to accomplish planned goals.
可以根据优先事项和需求紧急程度的变化，灵活调整工作节奏。
Demonstrates flexibility in managing changing priorities and demands.
对公司的现行政策、惯例和流程，包括安全规则和条例有充分的了解。
Proved understanding in current Company policies, practices and procedures, including safety rules and regulations.
Qualifications:
生物学、（兽）医学、商业、市场营销或相关领域的学士学位，硕士学位优先。
Bachelor's degree in a Biology, Medicine, Biochemistry, business, marketing, or a related field. Master’s degree preferred.
Proven experience in IVD and/or Medical Device product management, preferably in an upstream role.
具有在体内诊断（IVD）和/或医疗器械产品管理方面的经验，拥有上游产品管理者优先。
Experience with IVD/ Medical Device product development processes and tools.
具有体外诊断/医疗器械产品开发的经验。
Preferred knowledge of global IVD markets and trends. Familiarity with FDA and CE regulations and guidelines is a bonus.
具有全球体外诊断市场和趋势方面的知识者优先考虑。熟悉FDA和CE法规和指南者优先考虑。
Strong analytical skills and proficiency in market research.
出色的分析能力和市场研究技能。
Excellent communication and collaboration skills.
卓越的沟通和协作技巧。
Ability to lead cross-functional teams and manage multiple projects simultaneously.
能够领导跨职能团队并同时管理多个项目。
Knowledge of the industry, competitors, and market dynamics.
对行业、竞争对手和市场动态的了解。
Fluency in English is required; proficiency in additional languages is a plus.
英语使用流利；熟练掌握其他语言者优先。
Proficient in standard computer programs such as Microsoft Office, Excel, Word, Outlook, Teams and SharePoint.
精通Microsoft Office、Excel、Word、Outlook、Teams和SharePoint等软件的应用。
Proactive and self-driven.
积极主动，自我驱动。
具体薪资面谈！！