职位描述
- 岗位职责:
Fully support business growth of automotive aftermarket business with product category optimization, channel development and sell-out improvement
通过产品线优化,渠道拓展以及售出提升,全面支持汽车后市场渠道业务的发展
Implement market study to deeply learn the market intelligence, competitor information and customer needs
开展市场研究,深入了解汽车后市场的市场情报,竞品信息以及客户需求
Market positioning for different product categories to define the accurate competitor, market segment and price guideline
对不同产品线进行合理的市场定位,找到准确的目标竞品,细分市场和价格指导
Product category analyses and optimize based on the market and customer needs
分析现有的产品线,根据市场和客户需求进行产品线优化
Cooperate with PM team, provide new product requirement and develop the new product
配合产品部门,提出新品需求,进行新品开发
Make the product go-to-market strategy to improve the product sales
制定产品上市及营销策略,提升产品销量
Cooperate with channel sales team to support the channel development for different categories
配合渠道销售部门,根据不同产品线开发有针对性的渠道销售网络
Based on customer needs, make and implement various types of promotion
基于客户需求制定多种形式的促销政策
Guide channel customer to plan the sell-out event and track the result
指导渠道客户规划产品售出活动并跟踪效果
Regularly analyses the sales performance of the product category and provide improvement solution
定期分析产品线的销售表现,并提出提升解决方案
- 岗位要求:
Bachelor degree or above
大学本科及以上学历
5 to 10 years of working experience on product development, management and related channel development in automotive aftermarket, experinece on auto engine oil and chemical product is highly plus
5-10年以上汽车后市场产品线开发,管理和产品渠道拓展的相关工作经验,机油及化学品等乘用车养护产品相关领域的优先
Familiar with the businees of the maintenance product in automotive aftermarekt and related downstream business
熟悉乘用车汽车后市场中养护产品的业务以及下游渠道的业态
Knowledge about each step from product development to the go-to-market for auto engine oil
对于乘用车机油产品从开发到应用的各个环节有一定的了解
Capability of the independent project management and problem sloving
有独立的项目管理以及解决问题的能力
Good at data analyses, experinece on using SAP is plus
良好的数据分析能力,有使用SAP系统经验者优先
Proficiency in Microsoft Office
熟练使用办公软件
Good verbal and written English communication skills
良好的英语口语和书面沟通能力
Strong cross department communication, coordination and cooperation skills
较强的跨部门沟通,协调及合作能力
Good anti-pressure ability, able to multitask
良好的抗压能力,能面对多任务开展工作
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