Job Overview

The Regional Manager (RM) has the responsibility of delivering set enrolment targets for ONCAMPUS centres through partner agencies, institutions, sponsors and other recruitment channels, which will involve extensive travelling within the region. The RM will be responsible for the day-to-day management of a selected network of recruitment channels. The RM will be required to take a pro-active role in follow-up and conversion of students and will work closely with the wider sales and admissions team in achieving this goal.

Key Responsibilities

• Achieve new student recruitment and revenue targets in line with revenue growth and ROI objectives.

• Manage relationships with the agent network in agreed regions.

• Research, appoint and train new agents and re-activating dormant agents.

• Provide training to agents and counsellors through visits and training sessions.

• Support key agents in promotional activities including Fairs, Exhibitions, and interview days.

• Support agent and student visits to centres.

• Collaborate with the wider Sales and Admissions teams to follow up enquiries and applications to convert and recruit new students.

• Take a lead on follow-up activities to ensure high application to enrolment conversion rate, one of the key priorities for this role.

• Work closely with the Marketing team to ensure that the sales tools to promote centres are available, impactful and effective for the region.

• Build strong relationships with university staff.

• Give regular activity reports to line manager, and other appropriate stakeholders.

• Assist with market intelligence, including monitoring and reporting market and competitor development and trends.

• To undertake other duties not specifically stated above, which from time to time are necessary for the effective performance of the business without altering the nature or level of responsibility involved.

Key performance measures

• Achievement of annual student recruitment targets as defined and agreed annually.

• Number of active agents sending students to Cambridge Education Group programs and average student numbers per agent.

• Conversion rates by product against target.

Person Specification

Education

• Educated to degree level or equivalent (essential)

Experience

• At least 1 years’ experience in Sales role (essential)

• Experience in promoting Higher Education (desirable)

• Working experience in the Higher Education (desirable)

Skills

• Fluent in English / Chinese (other languages also desirable)

• Excellent interpersonal skills and experience of dealing directly with a wide variety of people (essential)

• Ability to work independently as well as in a team (essential)

• Proactive approach to problem solving (essential)

• Excellent people management skills (essential)

• Flexible approach to working, excellent time management skills (essential)

• A friendly professional manner and appearance (essential)

• Self-motivated with an ability to thrive under pressure (essential)

• Ambitious and results orientated (essential)

In particular, you will:

- Treat all stakeholders with dignity, building relationships rooted in mutual respect;

- Have regard for the need to safeguard students’ well-being, developing and maintaining a full understanding of current procedures;

- Show tolerance of and respect for the rights of others;

- Maintain high standards of attendance and punctuality;

- Help to create and maintain a safe working environment for everyone;

- Behave in a professional manner at all times displaying our group values