The Company

Since 1952, Cambridge Education Group has been delivering the highest quality academic programmes, providing a valuable stepping-stone for thousands of students to progress onto the world's leading universities and maximise their career opportunities.

Whether students choose to study at one of our centres with ONCAMPUS or Castel or complete an online programme with CEG Digital or iheed, Cambridge Education Group promises to help students Achieve More with expert tutors, innovative high-quality content, premium facilities, and the personal service our students deserve.

Job overview

The Marketing Executive works closely with the ONCAMPUS China Sales & Marketing team. The Marketing Executive is involved in all aspects of marketing, in particular the creation, updating and dissemination of marketing related activity.

Person Specification

The Marketing Executive will be creative and proactive with the drive and ambition to develop a career in marketing. Able to work on their own initiative, the ideal candidate will have a positive approach and be a great communicator - both verbally and in writing. They must have a passion for social media and the confidence to put forward their own ideas when appropriate.

The following section outlines a more detailed, but not exhaustive, description of the duties pertinent to this post.

Key responsibilities and capabilities

Branding & Social media updates

· Deliver universities’ updates/selling points/features via all available social media, including but not limited to WeChat, Weibo, Xiao Hong Shu, short video platforms, website and e-zines which fit for China market

· Monitor platforms for customer feedback and determine what appeals to target consumer groups, incorporating these findings into content

· Deliver Result & Destination/students stories/programmes informations/testimonials etc. via social media above across all centres

· Develop more possible social media and original contents

· Make sure the content on the company CN website is up-to-date

· Develop and cooperate with press and local portal websites to promote all centres widely

Marketing materials & Design

· Localize marketing collaterals on time and within budget, including ONCAMPUS brochures/pre-arrivals/Lites/student handbooks/programme flyers, etc.

· Work closely with sales team and central marketing to design and produce local Quick Guide/ Result & Destination/successful student’s stories/testimonial videos, etc.

· Work closely with sales team to design marketing materials as requested, including flyers, invitation letters, banner stands, posters, business cards, etc.

· Manage marketing materials and present them to sales or agents properly, including brochures, photos, videos etc.

· Systematically update both online and offline materials when changes are required

· Work closely with sales team to produce business gifts as requested within the budget

· Conceptualize and develop creative ideas for short video content, coordinate and execute video shoots, and edit and post-produce videos to achieve desired visual effects and storytelling.

Communication

· Communicate with central marketing, center based staff and sales team to update and circulate marketing materials, ensure consistency of brand and content across all centres

· Communicate with central marketing, center based staff to collect and launch R&D, successful stories, testimonials every year

· Communicate with central/local marketing and sales team to update planning and timeline of ONCAMPUS China marketing progress on a weekly/monthly basis.

Destination messaging

· Deep dive analysis of each destination (UK, EU) to develop contents fit for China market and design messages for student facing posts via multi-platform to expose our centres.

Administrative duties

· Work closely with CSS (China Sales Support) to manage stock of marketing collateral, and ensure all materials are sufficient, espesically in exhibition season

· Communicate with vendors to ensure all marterials are produced and delivered on time with high quality

· Support events onsite like agent workshop and exhibitions when it is necessary

· Undertake any other duties commensurate with the status of the post, as deemed necessary by Marketing Manager.

Working measurement:

· Branding by social media to promote ONCAMPUS centers, pathway programmes, etc.

· Create WeChat posts according to branding/communication/recruitment requirements, usually 2-3 posts per week, and aim to meet the target of page views and followers increase

· Active posts and interactions on Weibo, Zhihu and any other social media platforms

· Develop video platforms, and update when there is new video released from centres or partner universities, and develop original video content according to China market demand

· Any new single brochure should translate & print within 3 weeks

· Generate 20+ students stories, testimonials with sales, central marketing and centre based staff per calender year

· Co-ordinate the process for delivery of new materials from the printer to the stock and the distribution company

· Response sales, agents in 24-48 hours

Education and experience

• Educated to degree level or beyond, ideally with a graphic design and/or marketing-related qualification.

• A minimum of two years’ experience in a similar marketing services role, ideally within the Education sector.

• Experience using Adobe InDesign, Illustrator and Photoshop, Premiere Pro or other video editing software, etc.

• Good written and oral communication skills required to understand customers' needs and deliver the best for them in terms of creativity

• The ability to manage own projects to meet deadlines

• Experience using social media platforms beneficial

• Proven experience in video production and editing.

Key attributes

- Ability to work effectively under pressure

- Ability to work independently or as part of a team

- Attentive to detail

- Adaptable and flexible

- Proactive and able to take responsibility for areas of work

- Confidence to resolve queries directly with stakeholders

- Engaged and enthusiastic with social media trends

- Enthusiastic to learn and develop new skills and utilise them in developing high-quality social activity