Reports To:

Senior Manager, IT Product Management, Digital Customer Experience

Key Responsibilities: Responsibilities

• Cooperate with Enterprise Digital Demand Creation team and regional/local BU digital marketing team to define DCX (digital customer experience) strategic plan together with manager.

• Provide digital marketing consulting analysis and share the best practice in the industry.

• Understand MarTech tools’ capability(which list in below application experience) and work with DCX PO (product owner) to define DCX product roadmap which including Website, Rich’s Plus, Marketing Automation Platform, etc.

• Work closely with solution analysis/architect team for architect alignment.

• Work with PO, IT dev team and vendor to make sure product delivery by PI/Sprint planning.

• Provide data analytics to driven sales and marketing decision making and get business insight.

• OCM including user training & adoption to make sure better understand system functionality.

Experience & Education

• Bachelor’s degree in digital marketing, e-commerce or computer science related field.

• Fluent in English.

• Minimum 5 years’ digital marketing experience.

Application Experience preferred:

• Customer Journey Mapping

• Website DXP/CMS (WordPress/Adobe AEM/Sitecore/

• DAM/PIM (AEM/Bynder/Enterworks)

• SEO/SEM

• Marketing automation platform (Marketo/HubSpot/SF Marketing Cloud)

• Social marketing (Facebook/WhatsApp/WeChat/Line/etc.)

• Video/Livestream management

• Google Analytics

• DMP/CDP

• Microsoft Office, PowerBI

Functional Requirements: Communication & Collaboration:

• Collaborate with staff to ensure smooth and reliable operation of software and systems for fulfilling business objectives and processes.

• Ensure written and verbal communication is clear and concise

• Can cohesively work in a team.

• Can manage conflict and constructively resolve issues.

• Can adapt to change and rally personnel around change.

• Trains less experienced colleagues

Personal Attributes:

• Good interpersonal skills.

• Ability to conduct research into a wide range of computing issues as required.

• Highly self-motivated and directed.

• Results driven and oriented with a keen attention to detail.

• Proven analytical and problem-solving abilities.

• Possess an agile mindset open to adaptation based on experience and feedback.

期望到岗时间：9月底