职位详情
整合营销策划 Integrated Marketing Planner
2万-2.5万
北京笔克联动咨询有限公司
上海
3-5年
本科
12-11
工作地址

七立方(静安)科技园三层Pico+

职位描述

岗位职责:

1. 根据公司业务发展需求,对指定项目的行业、市场及公司进行深入业务调研,撰写并制作整合营销策划方案。

2. 积极主动与项目组进行项目沟通,明确项目目标及需求并跟进项目推进进度。

3. 定期进行行业案例分析和市场研究,编制案例报告,为策略制定提供数据支持。

4. 探索并应用AI工具以提升团队工作效率和创造力。

5. 对项目推进的结果负责,确保策划方案的实施与预期目标一致。

Main Responsibilities:

1. Conduct in-depth research on industries, markets, and companies for designated projects to draft and produce integrated marketing plans.

2. Proactively communicate with project teams to clarify objectives and requirements, and follow up on project progress.

3. Regularly analyze industry cases and conduct market research to compile reports that inform strategy development.

4. Explore and utilize AI tools to enhance team productivity and creativity.

5. Be accountable for project outcomes, ensuring the implementation of planning aligns with set objectives.



任职要求:

1. 具有创新思维和好奇心,对新趋势敏感,具备跨学科学习能力,持续自我提升。

2. 至少3年咨询、市场调研或广告营销策划工作经验,有知名咨询公司、市场研究机构或市场营销机构背景者优先。

3. 本科及以上学历,市场营销、广告、新闻、商品企划等相关专业优先,硕士或海外经历者优先考虑。

4. 精通Office软件,尤其擅长Keynote和PPT制作,能够利用这些工具创造视觉冲击力强的内容。

5. 良好的英文读写能力,双语工作能力者优先,能够无障碍地在多语言环境中工作。

6. 具有优秀的审美和表达能力,能够通过创意和设计提升品牌价值。

7. 具备出色的逻辑思维能力和数据分析理解洞察力,能够将原始数据转化为可行的策略。

8. 强烈的责任心和结果导向,能够在压力下保持高效率和高质量的工作输出。

Job Requirements:

1. Innovative thinking and curiosity, sensitive to new trends, with the ability to learn across disciplines and commit to continuous self-improvement.

2. At least 3 years of experience in consulting, market research, or advertising planning, with a background in well-known consulting firms, market research institutions, or marketing agencies preferred.

3. Bachelor’s degree or above, with a major in marketing, advertising, journalism, product planning, or related fields preferred, with a master’s degree or overseas experience being a plus.

4. Proficiency in Office software, with a strong ability to create presentations in Keynote and PowerPoint that have a strong visual impact.

5. Good English reading and writing skills, with bilingual capabilities preferred, able to work seamlessly in a multilingual environment.

6. Excellent aesthetic and expressive abilities, able to enhance brand value through creativity and design.

7. Demonstrated logical thinking and data analysis skills with the ability to transform raw data into actionable strategies.

8. A strong sense of responsibility and results-oriented approach, able to maintain high efficiency and quality of work output under pressure.


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