Principal responsibilities
- Manage the full product lifecycle to ensure that, over time, the needs of customers continue to be met and that financial and other benefits are achieved.
- Acts as owner/champion for one or more products. Analyses market and/or user research, feedback, expert opinion and usage data to understand needs and opportunities.
- Work closely with Technology & Transformation teams to ensure the Digital Product change agenda is delivered on time and in budget. Be hands-on and remove delivery blockers through appropriate action and escalation at junior and senior level.
- Analyses market and/or user research, feedback, expert opinion and usage data to understand needs and opportunities to identify and achieve ways to differentiate and improve customer experience.
- Develops product variations to support propositions and determines product positioning and variants for different customer and user segments.
- Prioritises product requirements and owns the product backlog, coordinating pilots, product launches, communications and training.
- Establishes the requirements base-lines, obtains formal agreement to requirements, and ensures traceability to source in line with change management policy.
- Keep up with trends and emerging business models, reimagining how to generate value to the business and to customers.
- Contribute to achievement of objectives and key results across the Digital Product and use data to inform prioritisation and decision making. Maintain a focus on ROI to ensure priorities align to areas of greatest impact through OKRs.
- Identify new global capabilities that can drive value in markets in support of Digital Product target outcomes.
- Bring structure and order to local or large scale problems, making them easier to address and solve. Using systemic thinking and creativity in devising solution options whilst considering costs, benefits and obstacles of potential solutions.
- Ensuring capabilities are scalable to drive a consistent mobile experience across the Group.
- Review performance of products and journeys and drive the local and global change agenda.
- Obsess about how to apply technology and data to solving problems or finding new opportunities.
Qualifications - External
- Previous experience of Digital Product Management.
- Data driven analytical approach to problem solving, looking to understand the underlying causes, so that we can build a global solution rather than a series of point solutions.
- An entrepreneurial drive, with the ability to deconstruct and solve problems.
- Experience in a global or regional roles, with proven experience in working in a cross functional matrix environment with market and global teams.
- Experience with the range of product development and deployment activities including identifying opportunities and developing business cases, defining product requirements, engaging a wide range of functional experts to agree deployment approach, project execution, launch, and post launch performance measurement and management.
- Safe experience, operating on quarterly planning cycles where your responsibility is to ensure the teams fully understand the priority of the work that they need to pick up, and that it is defined sufficiently for them to estimate accurately and understand any dependencies.
- Experience of Design Thinking and leading run ahead work to explore new problems or potential ideas, bringing in Design, Analysis, Architecture and Engineering colleagues.
- Consumer financial services industry experience and strong understanding of Digital business, while experience with travel, lifestyle, and/or other consumer product development is a strong advantage.
- Good communication skills for navigating through business requirements, differences of opinion on approach.
- Proven ability to build strong relationships across stakeholder groups.
- Excellent understanding of the bank’s risk framework and experience of working with second line of defence: legal, compliance, financial crime (AML & sanctions), fraud, risk.
- Strong outward focus and grasp of the competitor environment - opportunities, threats, gaps.
- Demonstrable resilience and persistence – a ‘can-do’ attitude.