【职位描述】
Responsibility:
Act as digital social media expert in Unilever Homecare Media & DDM team, drive digital social media investment efficiency and capability building:
1. Digital social media data collection & integration and analysis to identify opportunity and drive action.
2. Set social seeding KPI guideline, build best practice and playbook.
3. Work with media agency on competitor media activity tracking and analysis to identify indication.

Deliverable:
1. Social seeding efficiency uplift (CPM, CPA3, CPUV, Cpsearch, ROI…).
2. Social seeding performance dashboard.
3. Social seeding best practice and playbook.

【任职要求】
1. Must have 3+ years media analytical experience on digital social media.
2. Prefer candidates with FMCG brand inhouse social media team or Douyin/LRB inhouse analytical function background.
3. Strong Business data analytical skills and learning ability
4. Experience with Power BI
5. Strong communication and influence skills with good business acumen.