Job Summary

We are seeking an experienced SEO Specialist to develop and implement effective SEO & SEM strategy to improve Emerson’s online presence in the China market, including driving the organic search rankings, and improving the visibility of Emerson.cn on Baidu as well as optimizing the user experience on Emerson.cn.

Job Responsibilities

1.Understand market dynamic, in-depth knowledge of Baidu search engine algorithms, trends, and best practices of B2B companies and familiar with relevant SEO tools and platforms, such as Google Analytics, Baidu Analytics, etc.
2.Collaborate with global digital intelligence team to design China-focus SEO plan in alignment with global guidelines and strategy.
3.Explore and develop SEM plan to establish strong online presence on Baidu search engine results.
4.Collaborate with Business group marketing counterparts to align SEO strategy with business priorities, and broader marketing initiatives and campaigns.
5.Conduct effective on-page SEO audit including keyword mapping, content optimization for SEO purposes, meta tags, URLs, and other on-page elements to improve keyword rankings and overall search engine visibility.
6.Develop SEO KPI and keep track website performance using company approved SEO tools and platforms, such as Google Analytics, Conductor, and Baidu related tools and provide regular reports.